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The real cost of informal hiring: Why your Latino business needs a talent strategy
For many mid-sized Latino-owned businesses, hiring remains a "home-grown" process. Typically, the owner posts vacancies on social media, general job boards, or community groups, receives resumes via email or messaging apps, and conducts interviews based solely on personal intuition. While this approach may seem to save money, research shows that small and medium-sized enterprises (SMEs) that hire without structured processes face inefficient hiring ratios, higher turnover, an
LUCILA ADRIANA GONZALEZ LAMUS
2 min read


Beyond intuition: Why strategic HR is the next step for growing Latino businesses.
While Latino-owned businesses generate a growing share of employment and economic activity in the United States, many owners still perceive professional consulting—especially in strategy and Human Resources—as a luxury reserved solely for large corporations. Research regarding barriers to growth for Hispanic businesses consistently points to two factors: difficulty accessing capital and limited access to specialized professional services that truly understand the cultural and
LUCILA ADRIANA GONZALEZ LAMUS
2 min read


The evolution of Latino entrepreneurship in the United States | WeGrow Solutions
In recent decades, Latino entrepreneurs have transitioned from being an overlooked demographic to becoming one of the most significant growth engines of the United States economy. Research indicates that Latino-owned businesses are outperforming the national average in both growth rate and scale, driven by a surging Hispanic population and a deeply rooted culture of enterprise. Today, these businesses contribute hundreds of billions of dollars to the GDP. While their presence
LUCILA ADRIANA GONZALEZ LAMUS
2 min read
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